The Okay, Cool Group is a restaurant conglomerate based in Montana. It owns and operates six restaurants in Bozeman and two in Big Sky.

Main St. Market is a Cafe & Bodega in the heart of downtown Bozeman. Its concept is a light and welcoming environment where people can stroll through the different local boutiques, have a coffee, and work on their laptops. 

 

For this concept, we created multiple promotions, special events, and tourist merchandising.

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ACHIEVEMENTS at The Okay, Cool Group:

- Creating marketing campaigns for eight restaurants with varied target audiences.

- Designing all graphic materials like email campaigns, advertising, online content, and merchandising; accomplishing brand alignment across all platforms.

- Managing the marketing and design budget for each of the eight restaurants.

- Increased social media following by at least 30% for each restaurant and generated 50-cent cost-per-conversion rates for online advertising.

 

Photography by Lo Hunter

Branding by Francesca Neff