As Marketing Director for The Okay, Cool Group it was my responsibility to design all the marketing material for each of the eight restaurants in the company. The sexiest concept in the company was Kitty Warren, a speakeasy bar that used to be located in a hidden basement somewhere on Main St.

Kitty Warren plays tribute to the original Red District of Bozeman and owes its name to one of its most famous Madames, who died in a fire in 1885.

Concepts like #hidden #dark #bohemian and #secret were prominent in the design of all Marketing Material for this brand.

 

ACHIEVEMENTS at The Okay, Cool Group:

- Creating marketing campaigns for eight restaurants with varied target audiences.

- Designing all graphic materials like email campaigns, advertising, online content, and merchandising; accomplishing brand alignment across all platforms.

- Managing the marketing and design budget for each of the eight restaurants.

- Increased social media following by at least 30% for each restaurant and generated 50-cent cost-per-conversion rates for online advertising.

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Photography by Lo Hunter

Branding by Francesca Neff