As Marketing Director for The Okay, Cool Group it was my responsibility to design all the marketing material for each of the eight restaurants in the company.

Happy Box, a karaoke bar in the heart of Bozeman, Montana, was one of my favorite concepts to work with.

Fun, dynamic, and with a heavy Pop-Japanese influence this brand played with concepts like #Diversity #Inclusion, and #BeingYourself.

​

ACHIEVEMENTS at The Okay, Cool Group:

- Creating marketing campaigns for eight restaurants with varied target audiences.

- Designing all graphic materials like email campaigns, advertising, online content, and merchandising; accomplishing brand alignment across all platforms.

- Managing the marketing and design budget for each of the eight restaurants.

- Increased social media following by at least 30% for each restaurant and generated 50-cent cost-per-conversion rates for online advertising.

​

Photography by Lo Hunter

Branding by Steven Olp