COPPER

April 2022 - February 2023

MARKETING

As Marketing Director for The Okay, Cool Group it was my responsibility to design all the marketing material for each of the eight restaurants in the company.

Copper Bar & Grill is one of the gastronomic staples of Bozeman, attracting a multitude of tourists every season, especially during the summer months. This is why our marketing strategy included plenty of souvenirs, so our visitors can take home something that reminds them of their Montana experience.

Beanies, flasks, patches, and whiskey glasses are some all-time favorites.

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ACHIEVEMENTS at The Okay, Cool Group:

- Creating marketing campaigns for eight restaurants with varied target audiences.

- Designing all graphic materials like email campaigns, advertising, online content, and merchandising; accomplishing brand alignment across all platforms.

- Managing the marketing and design budget for each of the eight restaurants.

- Increased social media following by at least 30% for each restaurant and generated 50-cent cost-per-conversion rates for online advertising.

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Photography by Lo Hunter

Branding by Francesca Neff & Brothers Design Co.