My approach to branding is to always try to create the most essential design that is able to transmit the concepts and spirit of the client within it's name, logo and slogan.
In todays' society we live being overwhelmed by brands, names and advertisements.
In this context, I believe the simplest, the uncomplicated, and the essential will stand out from the rest.
C O N S T I T U T O D O S
WHAT? Branding
WHO? In collaboration with Pop Juegos and Momento Constituyente, we created a competitive and collaborative board game, aimed at developing skills and knowledge about civic education.
Its objective is to encourage informed discussion, dialogue and community around the historical moment that the Chilean constitution is currently experiencing.
WHEN? September 2020
T - C O N E C T O
WHAT? Branding
WHO? Telecommunication Company focused on the use of radial white space to enable remote communities' access to high speed affordable internet.
WHEN? June 2020
T I N Y G I A N T
WHAT? Branding & EP cover
WHO? Hanoi-based live music duo featuring the deep vocal musing of LinhHafornow and the electronic sounds of Tomes. Through digital manipulation of organic elements, the band blends traditional tonality with contemporary sonic environments.
WHEN? June 2019
A L H O B S O N
WHAT? Branding & EP cover
WHO? British musician who relies on inspiration from the environment to devise starting points for tracks with the help of a field recorder to capture elements of his surroundings.
WHEN? October 2018
O N E P I E C E B O U T I Q U E
WHAT? Branding
WHO? Hanoi-based vintage one-piece swimwear created by Ellen Downes.
WHEN? October 2018
O B E R O N P R O J E C T S
WHAT? Branding & business card
WHO? Consultancy and project management company in the field of development, building and property.
Named after Mount Oberon in Australia, the logo consists of a strong triangle representing the mountain and an O in it's center for Oberon. It also represents the foundation stone and a special rock in this place.
WHEN? August 2018
B A C P H I
WHAT? Branding & packaging design
WHO? Alternative Vietnamese souvenirs with purpose and poetic meaning.
For this brand we developed the character Bac Phi, which translates as "old uncle Phi". He is a countryside man that moved to Hanoi as an adult and has lived long and hard enough to give everyone some ironic, sometimes hurtful, but well intended advice. For example, he will recommend you to stop sobbing about your ex and instead, light a Vietnamese herb smudge stick and take a bath.
Or, if your parents are on your ass because they think you're a pot-head, no worries, light this incense and you'll be able to smoke in your room without leaving a trace.
WHEN? June 2018
C H I L E - V I E T N A M C H A M B E R O F C O M M E R C E
WHAT? Branding & stationary
WHO? Chamber of Commerce that facilitates economic relations between Chile and Vietnam.
WHEN? May 2018
B E A C O N S F I E L D B R E W E R Y
WHAT? Branding and labels
WHO? Craft Brewery from Fremantle, Western Australia.
WHEN? August 2017
T H E C H E E S E C L U B
WHAT? Concept & branding
WHO? Cheese lovers club and blog from Fremantle, Western Australia.
WHEN? June 2017
N O U V A
WHAT? Strategic design, concept, core business, branding, brochure & user's manual.
WHO? New brand of house heaters that applies original technology of inverse double combustion reducing pollution and costs.
Concepts used were sustainability, efficiency, eco friendly.
WHEN? June 2013
F O C O M I N E R O
WHAT? Branding & promotion material
WHO? Chilean conglomerate of mining related industries with concepts: leadership, association, mining.
WHEN? March 2013
G R U P O S A M E
WHAT? Strategic design, concept, core business, branding, brochure, business model & staff training.
WHO? Industrial ventilation engineering group from Chile integrated by 4 companies: SAME Ingenieria, SAME Equipos, Fibrovent & Fibrotec
WHEN? December 2012
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